How much can you really raise?

Responding to client demand, GSI has developed a methodology to project aggregate fund raising potential for a development program at any stage in its maturity. The Philanthropic Capacity AssessmentTM (PCA) integrates proprietary techniques developed and refined by GSI over many years.

The PCA involves four key components:

  • Structuring a Community Giving Profile
  • Documentation of an organization`s entire Universe of Prospects
  • Calculation of Philanthropic Potential, by source and by program over a multi-year period
  • Analysis of Key Factors essential to fund raising success

Together with a detailed overview of marketplace giving trends and demographic data, the PCA deliverable is a comprehensive written analysis with full documentation. The PCA also serves as a powerful strategic planning tool.

We know of no other methodology of this kind in the fund raising industry.

More information is available in our PCA article. Read More


Philip Salerno III

One of the highlights of Mr. Salerno`s more than 20 years at Children`s Specialized Hospital in Mountainside, New Jersey, is the $33 million "The Building Begins with Children" campaign he recently managed and completed in partnership with GSI. Currently, he is President and Chief Development Officer of the hospital`s Foundation.

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